LOS ANGELES — While being honored at the 2024 Living Legends Foundation Awards, former radio host and media personality Donnie Simpson reminisced on the rise of hip-hop star and entrepreneur Snoop Dogg born Calvin Broadus. Simpson was the long-standing host of BET’s Video Soul in during the height of the hip-hop era in the 1990s and first interviewed a young Snoop Dogg.
In the vibrant tapestry of West Coast hip-hop, few figures have stood the test of time as remarkably as Snoop Dogg. With almost over 30 years in the music industry from his official debut with former N.W.A producer and member Dr. Dre on the “Deep Cover” soundtrack to participating on 60% of Dr. Dre’s solo debut “The Chronic” and his highly anticipated “Doggystyle” record, introducing everyone to Tha Dogg Pound (Daz and Kurupt), Snoop Dogg has made a significant impact globally. His journey has been extraordinary, from the gritty Death Row Records era to becoming a celebrated cultural icon. Reflecting on an early video interview when Snoop was rising alongside figures like the Lady of Rage, Nate Dogg, Warren G. and an elevating legend in Tupac Shakur (2Pac), one cannot help but marvel at his auspicious transformation.
“When I first interviewed Snoop, it was during those early Death Row days,” Simpson reminisces. “Back then, did I see all of this coming for Snoop? Absolutely not. Only one entity could have seen all this, and that’s God.“
Snoop Dogg’s journey from facing severe charges to becoming a revered public figure is a testament to resilience and reinvention. “I mean, Snoop had murder charges against him, man,” Simpson continues. “Next thing you know, (years later) he’s selling Chryslers with Lee Iacocca and cooking with Martha Stewart.” This improbable transition speaks volumes about societal changes and the power of redemption.
Snoop Dogg has also paved the way for others undergoing similar trials. Simpson drew a parallel with track star Sha’Carri Richardson, recalling, “I saw her in a commercial during the Olympics and thought about what she went through with the marijuana charges. Normally, that would be enough to disqualify someone, but thanks to trailblazers like Snoop, people are given second chances.” This narrative not only reflects a broader cultural shift but also instills hope about the acceptance and support of individuals evolving beyond their pasts.
Recounting the Death Row Records days, Simpson remembers, “From the beginning, the talent was clearly there. Snoop’s flow was just amazing. Ain’t but one Snoop Dogg.” Beyond his smooth delivery, a young Snoop then was noted for his determination. “I saw a young man who was determined to be successful, and that’s what he has become—successful in so many different arenas.“
From music to commercials, film, game show host, to reality television, Snoop Dogg’s influence transcends many industries. His story embodies transformation and resilience, earning him not just respect within the hip-hop community but across the globe. Indeed, Snoop Dogg symbolizes the enduring possibility of reinvention—a true testament to the power of second chances, and his versatility is truly impressive.
