INGLEWOOD, CA — NFL Media announced a brand new series crossing the worlds of football and music to create a brand new three-part series “Football and Flow,” series featuring a trio of hip-hip icons showcasing their love of football and their favorite NFL teams.
This three-episode collaboration showcases hip-hop legends Rakim, Hit-Boy and Ludacris recalling their fondest football memories and sharing the roots of their fandom (Rakim with the New York Giants, Hit-Boy with the Los Angeles Rams and Ludacris with the Atlanta Falcons).
The series launches on Friday, Nov. 24 across the NFL App on mobile and connected television, NFL.com, the NFL’s YouTube channel and the NFL’s social handles, as well as UMe’s platforms. Additionally, each episode will air on various NFL Network programs, with premieres on Good Morning Football on the following dates:
- Rakim – Friday, Nov. 24
- Hit-Boy – Friday, Dec. 1
- Ludacris – Friday, Dec. 8
“Over the past 50 years, hip-hop has evolved into the leading genre globally and is integrated into every aspect of the football experience,” said Walter Brock, director and co-founder of CrossOvr Media. “Recording artists, football players and fans share the same competitive spirit, hustle and grit necessary to perform on the world’s largest stages and in life.“
Hip-Hop over the last 50 years have bridged the gaps between generations, regions and personalities whose influence continues to resonate.
“Hip-hop has served as the soundtrack for generations since its inception,” said Shayna Hayes, NFL head of content for entertainment and initiatives. “Football and Flow is a true celebration of this cross-pollination of music and sports.”
“Football and Flow” is the latest in a series of NFL activations connected to the larger community of hip-hop and its fans around the world. In 2022, the Super Bowl LVI Halftime Show became the first hip-hop halftime show and featured an ensemble of legends including Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar, 50 Cent and Anderson.Paak.
