MIAMI, FL – Airline giant American Airlines announced on Thursday that the company will not renew its naming rights deal with the Miami Heat.
The porn company BangBros is looking to secure the naming rights to the arena with a $10 million bid.
In today’s world nothing should surprise anyone especially with this news. Although I’m sure the NBA will have something to say about this move.
Any sponsorship deal is subject to a vote by Miami-Dade commissioners and a possible veto by Mayor Carlos Gimenez, who is overseeing negotiations, could happen soon.