LOS ANGELES, CA — BET Networks announced that entrepreneur, designer, music mogul Sean “Diddy” Combs will be honored with the esteemed Lifetime Achievement Award at the 2022 BET Awards on Sunday June 26 in Downtown Los Angeles. Combs has shaped the culture in a dynamic fashion, starting with his Bad Boy Entertainment imprint, which launched the careers of the late great Notorious B.I.G, Mase, 112, The LOX, Faith Evans, Carl Thomas, Total, Black Rob and a host of other artist. Bad Boy Entertainment has sold over 100 million records worldwide to date.
Combs also extended his business hand into developing the popular Ciroc Vodka brand that has become the standard for premium vodka, prompting the entrepreneur to acquire luxury tequila brand DeLeón and launch the fitness and wellness water brand AQUAhydrate. In 2013, Combs made history by launching REVOLT Media & TV, the first Black-owned multi-platform cable music network. REVOLT now reaches over 80 million homes and 20 million monthly viewers digitally, with carriers like Time Warner, AT&T DirecTV, and Verizon FiOs.
“Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,” BET CEO Scott Mills said in a statement.
He also continues to have the same heart and drive when it comes to his philanthropic work and political activism in various communities as well.
“His legacy continues to break ground, and this Lifetime Achievement Award further cements his undeniable influence on hip hop and pop culture,” Connie Orlando, Executive Vice President, Specials, Music Programming, Music Strategy said. “From his many memorable and creative appearances at our award shows to his growing businesses and philanthropic media ventures, I couldn’t be happier for Diddy. He is a dear friend, colleague, and culture revolutionary. We look forward to celebrating his incredible legacy.”
Previous Lifetime Achievement Award recipients included the late greats Whitney Houston and Prince, along with Queen Latifah, Anita Baker, Mary J. Blige to name a few.
“Puff’s contributions to culture transcend Hip hop. Growing up in DC, I watched his rise at Howard University as he repped Black excellence from day one. It’s an honor to celebrate him now, while he is still on his incredible journey,” Jesse Collins, BET Awards Executive Producer said.
The BET Awards air live on Sunday June 26 with host Taraji P. Henson from the Microsoft Theater.
